TREVI

Having a mindset in the right way or a right mindset is called ‘jungshim’ in Korean.

This is a mindset which intends to discard bad or not right mind while living in the society and to move forward in the right direction all the time while complying with ethics and regulations.

Although it has become hard to function that way because of complicated, diversified modern society and industrialization, the right mindset means to produce our products with the craftsmanship for each step of planning, manufacturing, selling, and providing after-sales service for our home appliances, thereby delivering the products to consumers.

The right perspective, which is called ‘Jungshi’ in Korean, means to observe the things rightly as they are.

It means you concentrate only on those right things without being enticed to trivial things based on your own perspective and firm beliefs.

It means a position to be oriented towards the right side by excluding attitudes to ridicule those who see the right things as foolish, obsolete people, also ignoring the right values to live their lives based on expediency and unjust cause.

It means clean behaviors that purify your own heart.

The right behavior refers to a process to start with the right mindset and to look for the right things through the right viewpoint, thereby taking a step forward towards such values. If you don’t practice the right mindset, however good the mindset may be, you cannot avoid vain discussions, so the right behavior means to have the right mindset and point of view and to discipline yourself towards your goals.

It is the basic position and attitude we should have for creating the new era of home appliances and the culture for using such products oriented by ACE LIFE CO., LTD. by possessing the right mindset, the right perspective, and the right behavior with the heart for our customers in each process of producing, selling, and providing after-sales service for each and every product of ours. The attitude means to exclude such other attitudes that ignore the right thing to do with the mindset for expediency and unjust cause in living in the world and mocking those who see the right thing as foolish, old-fashioned people, and to aim at the right thing.